On today's show, we're pleased to welcome Mr. Tom Murphy. Tom is an automotive industry veteran of nearly 35 years. Like many, he began pounding the pavement and working his...
Today on CBTNews.com - Thursday, February 6th, 2020:
Shep Hyken Identifies the Customer Phases Needed to Strengthen Dealership Loyalty in His New Book, "The Cult of the Customer"
Many businesses today can...
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers.
Imagine if you knew every household...
In this interview with Lawson Owen, managing partner at Proactive Dealer Solutions, Jim and Lawson discuss how they bring a proactive approach to your service drive. They leverage artificial intelligence...
In this segment, Kerri Wise, TrueCar's Vice President of Industry Relations and Education, and Jim discuss TrueCar's recent re-brand and how that will ultimately effect the car selling process within...
Today on CBTNews.com - Wednesday, February 5th, 2020:
What is Unconscious Bias and How to Prevent it from Disrupting Your Dealership Culture - Dr. Shirley Davis, SDS Global Enterprises
To combat unconscious...
Today on CBTNews.com - Tuesday, February 4th, 2020:
How to Create and Retain Loyal Customers for Your Service Drive - Jim Roche, Cox Automotive
Today, we welcome back Jim Roche, Vice President...
On today’s show, we’re pleased to welcome Chris May, Director of Performance Development Center at JM&A Group, a comprehensive dealer solutions company that has been in the industry for over...
Today, we welcome back Jim Roche, Vice President at Cox Automotive. In this segment, Jim discusses the latest additions to his book "Fast Break", the new Kelley Blue Book Auto...
Today on CBTNews.com - Monday, February 3rd, 2020:
Integrating Your Online Reputation Strategy into Your Dealership's Marketing Plan
In the automotive industry, positive consumer reviews are crucial ways dealers can attract new...