Expand Your Customer Surveying Beyond The CSI
DMS exec: CSI won’t tell if customer is loyal for long haul. BY JON MCKENNA
In recent years, skeptics have raised a litany of questions with or complaints about automaker-driven customer...
TSLA368.06013.34%
GM82.750-1.21%
F12.180-0.245%
RIVN12.340-0.08%
CYD25.890-0.13%
HMC34.060-0.22%
TM194.060-0.55%
CVNA58.690-0.14%
PAG212.000-0.42%
LAD293.170-1.97%
AN160.390-1.34%
GPI239.280-2.94%
ABG169.940-0.11%
SAH62.740-0.87%
TSLA368.06013.34%
GM82.750-1.21%
F12.180-0.245%
RIVN12.340-0.08%
CYD25.890-0.13%
HMC34.060-0.22%
TM194.060-0.55%
CVNA58.690-0.14%
PAG212.000-0.42%
LAD293.170-1.97%
AN160.390-1.34%
GPI239.280-2.94%
ABG169.940-0.11%
SAH62.740-0.87%
TSLA368.06013.34%
GM82.750-1.21%
F12.180-0.245%
RIVN12.340-0.08%
CYD25.890-0.13%
HMC34.060-0.22%
TM194.060-0.55%
CVNA58.690-0.14%
PAG212.000-0.42%
LAD293.170-1.97%
AN160.390-1.34%
GPI239.280-2.94%
ABG169.940-0.11%
SAH62.740-0.87%
Auto News
Amid The Shift To Digital Marketing, Don’t Lose Sight Of Phone Leads
This remains a critical sales channel, and dealers must still measure and manage it aggressively. BY DAVID GREENE
Last year, OEMs and franchised dealers spent a whopping $6 billion combined on...
September 2015 Sales Numbers
Corinne Lillis and Joe Gumm give you a look at the September 2015 sales numbers.
The September 2015 sales totals are:
Fiat Chrysler: +13.6%
Chrysler: -5.3%
Jeep: +39.8%
Dodge: +2.6%
Fiat:...
Employee Handbook, Department Policy Manuals Deserve A Dealership’s Real Effort And Attention
Don’t make the mistake of just copying from the Internet; follow these steps to craft an effective guide.
BY STEVE LEVINE
In one of my toughest cases defending a car dealership, my...
How carrying around a notecard can improve your selling
The month of September is almost completed. Maybe you've done well, or maybe you're an 8-car guy and you're looking forward to turning things around for October. Well, you might...
Halting Sales Rep Turnover Begins With Fostering A Growth Environment
Pursue six attributes for your dealership that make salespeople feel challenged and affirmed. BY CHRIS ROLLINS
Staff retention has been a major headache for auto dealerships for years, but nowhere is...
Create An Annual Training Calendar To Plan, Manage And Track Your Dealership’s Investment
Development of a calendar for 2016 should be starting within a few weeks.
BY TOM KUKLA
It’s Sept. 1, your first day on the job as HR director at the county’s largest...
Supporting Your Own Techs
Many parts managers overemphasize wholesale business, at the expense of total dealership profits.
BY DON REED
What is a dealership parts department’s primary mission? The key word there is “primary.” We all...
Pre-Roll Video Must Be Part Of Your Marketing Arsenal
Online video coupled with traditional advertising enhances your targeting of qualified, in-market prospects.
BY AMY FARLEY
Online video is engaging, effective and growing tremendously, as more and more companies in more and...
Fundamental Approach To Dealership Follow-Up
Avoid the tendency by dealers to believe lessons are automatically absorbed; plan for successful implementation instead. BY GLENN PASCH
The dealership’s day began with a quick sales meeting. Twelve salespeople and...
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