Emotion and logic play a major role in the buying decision. Mark breaks down how the two must combine to complete the essential customer experience process.
Also on today’s show:
- Coach’s...
We know salespeople and sales managers get paid on results. Should it be the same for those who work in BDC? Jennifer Zorko, Business Development Director for Young Automotive Group...
Joe Gumm recently sat down with Ilana Zur, Head of Business Development at AutoLeadStar to chat about Lead Capture vs. Engagement.
Ilana Zur leads Business Development and is a Solutions Architect...
In today’s CBT Newscast for Tuesday March 21, 2017:
Should BDC get paid on results?
We know salespeople and sales managers get paid on results? Should it be the same for those...
A seven-city national tour showing dealers how to measure consumer engagement to eliminate advertising BOTS, BLUNDERS, and BLOAT in their marketing investments.
To find out more about this event, please visit https://pcgcompanies.com/aec.
The auto retail environment today is the most competitive it has ever been. The pressure for dealers to add value to the customer experience is immense. According to Stephen Smith,...
In the retail automotive industry we are faced with difficult people on a regular basis. Some are unaware of the negative impact that they have on those around them, and...
CBT Founder and CEO Jim Fitzpatrick sat down with Brian Pasch, Founder of PCG Companies, to chat about your dealership’s digital marketing direction and a new tool for measurement. Jim...
In today’s CBT Newscast for Monday March 20, 2017:
What does it mean to be successful with retail customers?
Interview with Stephen Smith from Cox Automotive
The auto retail environment today is the...