Facebook has expanded its advertising delivery system to include Lead Ads, information-gathering tools which allow users to respond to an ad with just a few clicks into a worksheet that...
Getting views on your inventory is the objective of digital marketing. It's even better if those views turn into foot traffic for your dealership. However, sometimes vendors are needed to...
When you think of TED talks, maybe you think of artists and scientists sharing the latest research on things like artificial intelligence, climate change, or quantum physics. But also, TED...
In a recent analysis of trends impacting SUV and crossover sales, IHS Markit revealed more than 2/3 of SUV and crossover owners, who returned to market in the first four...
One year ago, a New York dealership won a ruling against GM’s use of ratings. Today, the fight against unfair performance ratings is growing even stronger.
The landmark Beck Chevrolet v...
SEO is a big part of online success even for the automotive world. It is your ticket to getting a favorable ranking from search engines and making it easier for...
I estimate that nine out of 10 auto dealers do not have Google Analytics properly configured to capture valuable online marketing data. As a result, dealers do not have access...
Do your employees function as a team? In an effort to motivate employees, most managers talk about team building, but not all of them walk the talk. Many auto dealers...