Every dealership is set up the same way…sales, service, parts, and F&I all operate as their own separate departments. Each has a unique part to play both in overall profit...
If Facebook were a country, its population of two billion would make it the largest in the world. Similar to Google’s internet domination, when people think of the word “social...
With the rise of social media and social stars, it was inevitable that a perfect platform for advertising would be created. The Millennials and Gen Z are either already in...
If your employees called in sick less often, would that benefit you? What if they had more energy, especially in the last few hours of the workday? If your salespeople...
We're almost a month away from wrapping up 2017, and maybe your dealership didn't achieve the measurable results it wanted to drive additional profit in every area of your dealership....
The term “AI” is definitely making waves in America. As a member of the executive team for an Automotive AI technology leader, I can barely check my inbox without running...
The retail automotive industry has traditionally relied on the practice of hiring people with previous experience in both the sales and service departments. Though that makes sense at first glance,...
Community engagement is vital to dealerships for several reasons. One of those reasons is retention. Creating an experience where customers not only want to come back for service or purchase...
Having a blog can greatly increase your dealership’s visibility as well as increase the connection level between you and your customers. It’s a great way to get your customers, prospective...
Steve Jobs, CEO, and co-founder of Apple had an interesting philosophy of figuring out what customers wanted. He felt it was Apple’s mission to bring consumers what they desired before...