Before we can even get into how you can have an SEO rich website, it’s important to know what SEO content is. SEO stands for ‘Search Engine Optimization’. Simply put,...
Norcross, GA, - APCO Holdings Inc., an innovative dealer solutions provider and administrator of vehicle service contracts sold by franchised and independent auto dealers throughout the U.S., announced the addition...
The American economy is like a set of dominoes. When one industry’s financial outlook changes, it can have a far-reaching effect on other sectors. Metaphorically, the dominoes begin to fall....
They’ve been cursed, blamed for sales blips, and looked down on by many dealers, manufacturers, and even retail customers. Yet, stair-step incentives, whether they are called such or manufacturer-to-dealer incentives...
National vs. Regional Marketing
A marketing strategy is a plan or strategy that your marketing team develops to get your dealership noticed in the best possible way. The way your marketing...
Adults are not the only consumers that car manufacturers and dealers have to think about. Many times, an adult is purchasing a car with the intent to pass it along...
Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by a number of car dealerships, their...
The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in direct mail, on TV, in your...
The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat. Don’t worry, they’ll be back; your...
Everyone knows engaged customers are much more likely to transact. Telling us more about that in today’s interview with Joe Gumm is Mike Dodd, President, and Chief Executive Officer, of...