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John Fairchild

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John has more than 35 years of experience in fixed-operations management and consulting, and trains fixed-ops staff to improve performance and customer service. He started working in auto repair and parts at age 15 and over time held numerous positions at dealerships, including general manager. Visit the website https://fairchildautomotivesolutions.com.
customers

Customers Need to Like You!

In a Dealership Service Department, the relationship with your customer is “King.” It’s far more important for the customer to actually like you than...
NO

Why you want customers to tell you NO in the Service Drive

Something you’ve probably noticed in your Service Drive; Customers almost never come out and say, “Please upsell me.” What’s more, your clients don’t even...
career paths

Keeping Talent Is Key To Success

Keeping Talent Is Key To SuccessFor many years, dealership fixed operations departments have fought to attract and retain qualified talent. I don’t have to...
confident

5 Tips to Build Your Confident Sales Approach

We have all met Service Advisors who just seem to be natural at sales. Some people have simply “got it” when it comes to...
accountability

How Can You Bring Accountability Into Your Dealership with Optimal Results

Service Managers, Service Directors and Fixed Operations supervisors everywhere look for the best practices to employ in running a smooth and profitable business. Obtaining...
customers

How to Keep Your Customers Coming Back

Appointments / Reservations A customer visit typically starts with the service appointment. The best performing Dealers remove the service advisor from the job of setting...
tire store

Top of Mind Selling Prevents the Lost Sale

Successfully selling a high number of tires each month involves constant and consistent communication with your clients. For a lot of customers tires are...
customer retention

Should we go after new customers?

Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company...
customer satisfaction

Actions Service Advisors Take to Compound Customer Satisfaction and Profitability

Being a Service Advisor can be an overwhelming, stressful situation. The job may seem that you are constantly being bombarded with requests, tasks, and...
service drive

7 Specific Skills For Your Service Drive

There are a few common skills that every Service associate can conquer that will intensely expand their relationship skills with customers. I call these...
vehicles

Four Unique Vehicle Design Trends

Automotive technology is always changing rapidly to adapt to new inventions that will make driving easier and more enjoyable. From electric vehicles to bluetooth...
dealersvideo

How ReconVelocity is Helping Dealers Set a New Standard for Vehicle Reconditioning

On today's show, we're pleased to welcome back Hugh Hathcock, owner of ReconVelocity and Kalah McCoy, Executive Vice President at ReconVelocity. The pair discuss...
leadership

Five Ways Dealership Managers Can Improve Their Leadership Skills

A manager's greatest asset is their leadership skills. A good manager motivates their team, can delegate well and inspires long-term retention. While there are a...
dealers

4 Auto Industry Shake-Ups Dealers Should Prepare for in 2020

It almost feels as if each week is bringing new changes that are impacting the automotive industry. These changes can be helpful—or troublesome—depending on...
leadsvideo

The Importance of Monitoring the Quality of Your Dealership’s Leads – Kevin LeSage, Autotrader

Joining us today to discuss Cox Automotive’s new whitepaper, “The High Cost of Poor-Quality Leads”, is Kevin LeSage, director of digital marketing of Autotrader. VIDEO...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Which F&I Products Should You Sell Online?

On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...

Improving the Point of Sale Presentation

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick speaks with guest host Michael Roppo, President of Automotive Management Resources, to discuss improving...

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...