John Fairchild

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John has more than 35 years of experience in fixed-operations management and consulting, and trains fixed-ops staff to improve performance and customer service. He started working in auto repair and parts at age 15 and over time held numerous positions at dealerships, including general manager. Visit the website https://fairchildautomotivesolutions.com.
career paths

Keeping Talent Is Key To Success

Keeping Talent Is Key To SuccessFor many years, dealership fixed operations departments have fought to attract and retain qualified talent. I don’t have to...
confident

5 Tips to Build Your Confident Sales Approach

We have all met Service Advisors who just seem to be natural at sales. Some people have simply “got it” when it comes to...
accountability

How Can You Bring Accountability Into Your Dealership with Optimal Results

Service Managers, Service Directors and Fixed Operations supervisors everywhere look for the best practices to employ in running a smooth and profitable business. Obtaining...
customers

How to Keep Your Customers Coming Back

Appointments / Reservations A customer visit typically starts with the service appointment. The best performing Dealers remove the service advisor from the job of setting...
tire store

Top of Mind Selling Prevents the Lost Sale

Successfully selling a high number of tires each month involves constant and consistent communication with your clients. For a lot of customers tires are...
customer retention

Should we go after new customers?

Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company...
customer satisfaction

Actions Service Advisors Take to Compound Customer Satisfaction and Profitability

Being a Service Advisor can be an overwhelming, stressful situation. The job may seem that you are constantly being bombarded with requests, tasks, and...
service drive

7 Specific Skills For Your Service Drive

There are a few common skills that every Service associate can conquer that will intensely expand their relationship skills with customers. I call these...
two-way radios

Improving Communication Across the Dealership

Communication is the key to so many facets of life. The timing and energy to properly communicate are especially key to smart business acumen...
service drive

Spot Check Processes in the Service Drive Benefit Everyone

Everyday customers come into your Service Drive, we perform routine maintenance for them and/or repair their cars. We may get them in and out...
Tesla and Chevy

Chevy and Tesla Top the List of Fastest-Selling Cars 

In the race to get cars sold and off the lot, new SUVs and Tesla are leading the pack. iSeeCars published a study revealing...
Mark Crowleyvideo

Mark Crowley on Leadership During COVID-19: ‘Lean into kindness, generosity, and trust’

Leading a team of employees through a global pandemic was probably not on many dealers' lists of things that could ever happen. However, with...

Peter Welch on Black Representation Among Dealer Body, ‘Absolutely Room For Improvement’

Homer B. Roberts was the first African-American new car dealer beginning in 1923 according to research conducted by historyofaacardealers.com. Roberts opened the gate for...
mike cavanaughvideo

Mike Cavanaugh on the State of BDCs: ‘Dealers have to make a commitment’

The role of the BDC is becoming ever-important in today's business climate. The days of having a call center type of environment where employees...
ReconVelocityvideo

ReconVelocity CEO David Penney Discusses the Importance of a Seamless Recon Process

When it comes to used vehicle operations, inventory turn has never been more important than it is now. Typically, service managers are mostly concerned...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...