Jody DeVere is an internationally recognized speaker, trainer, spokesperson for the automotive industry, and CEO of Ask Patty, a publication that offers training, education, and marketing support on how dealerships and other automotive retailers can more effectively target women consumers.
After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read statistics stating that only 8% of...
Effective communication. This article is a “how to” on the ways we can more efficiently communicate with our customers and our colleagues.
We need to take a closer look at...
We know the internet has changed us all. In fact, many professionals in the auto industry believe that vehicle consumers in the future – as soon as five years –...
I predict women's voices are only going to get louder and more influential in 2019. Will you be listening and respond in ways that will increase your bottom line with...
Selling to older women. Is there a different dynamic? What are they buying? How do they shop?
According to ImmersionActive.com the peak age of vehicle buyers shifted upward from 35-to-44 to...
Last year, “Automotive News” published a rather startling study entitled, “Project XX - Sexism Alive and Well in Auto Industry." Nearly 900 women took the Project XX survey, which looked at...
“The Women in the Workplace 2017,” a study conducted by LeanIn.Org and McKinsey states, ”Women and men see the state of women—and the success of gender-diversity efforts—differently. Men are more...
Women are important. Why? Look at the facts. Women are the most dynamic and fastest growing economic force, controlling over $7 trillion in spending in the U.S.
As breadwinners, 72 percent...
Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE
Luxury car dealers, do you know your audience?
If...