David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
In part eight of his series on overcoming objections, David Lewis goes over step three of the DLA Objections Response Process, which is to seek acknowledgment from the customer to...
In part 7 of this 10 part series on overcoming objections, David Lewis goes over the "counter-step" and other ways you can overcome objections successfully.
In part 6 of a 10-part series on overcoming objections, David teaches you how to use DLA's structured objection response process to deal with the most common objections you'll be...
On today's episode of Straight Talk, David Lewis continues his 10 part series on overcoming objections. In part five, David presents some common responses to objections and goes over some...
Get the potential buyers into your showroom. You can’t sell them a vehicle if they don’t show up. How do you get them to show up? David says try using...
On today's episode of Straight Talk, David Lewis continues his 10 part series on overcoming objections. In part four, David presents some common responses to objections and goes over some...
On this week's episode of Straight Talk, David Lewis continues his series on overcoming objections. In his third installment, David discusses why customers actually object during the sales process.
As all of us in the car business know, there are sales meetings and then there are “sales meetings.” When it comes to the scheduled weekly or monthly meetings, most...
What is more important than creating trust and rapport with your customers? Getting them to like you! On today’s Tip of the Day, David explains the difference and how you...