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Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live to promote events, but aren't really...
Joe Gumm sat down with Stephen Hardy, Digital Marketing Specialist at Force Marketing to discuss his recent content series for CBT News entitled, "Turn Down-Time Into a Digital Savvy Sales...
On today's CBT Newscast for Tuesday, June 20th, 2017:
How to Get Organized with Social Engagement
Joe Gumm sat down with Force Marketing's Steve Hardy to discuss how you can improve your...
Ford Motor Co. wants its dealership service centers to move much faster as an increasing amount of ride-sharing fleets hit the road and need routine or unscheduled maintenance and repairs.
"When...
We already know how well Amazon is doing. In fact, we can't stop hearing how the auto industry needs to be more like Amazon when it comes to appealing, attracting,...
Consumers are going to dealer website, but most of the time they're not staying for long. This i soften due to 'ease-of-path' issues, meaning that they don't know how to...
On today's CBT Newscast for Monday, June 19th, 2017:
Why customers are leaving your website early
Consumers are going to dealer website, but most of the time they're not staying for long....
We’re coming off of a few great years, so you might not feel it yet, but vehicle sales are trending downward and profit margins already have begun to compress. It’s...
Cox Automotive, the parent company of Kelley Blue Book and Autotrader, has teamed up with dealer network Holman Enterprises to create the Flexdrive mobile app. Flexdrive is a vehicle subscription...
True or False: The most important person at a dealership (when it comes to handling phone calls) is the receptionist. Hear what Mike Haeg had to say when we asked him...