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You spend a lot of money on advertising and marketing, but when it comes to driving potential car-buyers to your website, what's the ultimate goal to growing website leads, calls,...
On today's CBT Newscast for Wednesday, November 8th, 2017:
Steve Stauning: When it comes to leads, your website has two goals
You spend a lot of money on advertising and marketing, but...
Today, customers will research your dealership for hours and hours online, making sure they have the right dealership and vehicle they want. Those same customers might use certain apps on...
On today's CBT Newscast for Tuesday, November 7th, 2017:
Alex Vetter: Tech that helps customers get to know salespeople
Today, customers will research your dealership for hours and hours online, making sure...
You’re the expert, the higher authority, but sometimes you diminish your authority with certain phrases. Jonathan suggest using these phrases instead, therefore elevating your authority and building trust.
One of the trends we saw in October was that bigger vehicles had higher price tags, but did that keep shoppers from putting more money down or have a higher...
On today's CBT Newscast for Monday, November 6th, 2017:
Jessica Caldwell: What to do with lagging 2017 inventory
One of the trends we saw in October was that bigger vehicles had higher...
How do you know your marketing manager is taking the right steps of optimizing your dealership's return on ad spend? How were they even hired as your marketing director and...
On today's CBT Newscast for Friday, November 3rd, 2017:
Brian Pasch: Does your Marketing Manager have the right qualifications?
How do you know your marketing manager is taking the right steps of...
Being a leader in auto retail means more than just having a title. It means more than just being a top salesperson that was promoted to the position of sales...