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We always hear the phrase, "Be where the customers are." Currently, they're online when researching for a vehicle. We also hear that we should be flexible and relatable, and that's...
On today's CBT Newscast for Thursday, February 8th, 2018:
Is your technology flexible and relatable to customers?
We always hear the phrase, "Be where the customers are." Currently, they're online when researching...
According to some, January was supposed to be a "ho-hum" month, with consumers relaxing from December's big final sales push. However, it wasn't like that, even with just 25 selling...
On today's CBT Newscast for Wednesday, February 7th, 2018:
Jessica Caldwell: Does January’s numbers set the tone for 2018?
According to some, January was supposed to be a "ho-hum" month, with consumers...
As we witnessed once again from the Super Bowl this past Sunday, videos are a great way to promote something. Of course, we saw several car commercials. What does using...
On today's CBT Newscast for Tuesday, February 6th, 2018:
Elise Kephart: How video impacts sales and service
As we witnessed once again from the Super Bowl this past Sunday, videos are a...
When the Future of Digital Retail study came out last month, it provided a consumer's view of the car shopping process. We wanted to know how those views impacted trends...
On today's CBT Newscast for Monday, February 5th, 2018:
Mike Burgiss: Results from the Future of Digital Retail Study
When the Future of Digital Retail study came out last month, it provided...
Some people would say salespeople are pseudo-celebrities when it comes to being known around town. As a dealer, you appreciate your staff engaging with customers on social media, but you...
On today's CBT Newscast for Friday, February 2nd, 2018:
Brian Allan: How to find balance with your staff and the content they post
Some people would say salespeople are pseudo-celebrities when it...