On the Dash:
- Audi is simplifying trim structures and packaging to make ordering easier while adding more standard technology across its lineup.
- Every 2027 Audi now includes Audi Signature Care, covering scheduled maintenance for the first three years or 30,000 miles.
- Updated models feature expanded driver assistance, premium audio, and digital features designed to improve ownership value and customer satisfaction.
Audi of America announced pricing and equipment updates for its 2027 model lineup, marking what the automaker calls the most comprehensive product cadence in its history. The changes span sedans, SUVs, EVs, and performance models, with an emphasis on expanded driver assistance, simplified packaging, and a more cohesive digital experience.
Every new 2027 Audi includes Audi Signature Care, covering scheduled maintenance at the one-year/10,000-mile, two-year/20,000-mile, and three-year/30,000-mile intervals, whichever comes first, plus one brake fluid service. The program pairs with a four-year/50,000-mile new-vehicle limited warranty, a 12-year corrosion warranty, and four years of roadside assistance. Owners can extend coverage to 120,000 miles through Audi Care Select, and Audi-trained technicians handle service at authorized dealers using factory parts and procedures.
A5 and S5 move to a single trim
According to the automaker, the A5 and S5 shift to a streamlined one-trim structure for 2027, replacing a long list of standalone options with three tiered packages:
- Driver Assistance
- Executive
- Vorsprung.
A new Sport Plus package adds S line styling, adaptive sport suspension, and red brake calipers for buyers who want a sportier look. The S5 also gains a new Vorsprung package with digital OLED taillights and a 3D surround-view camera system.
Q3 and A6 gain standard safety
The Q3 adds a direct tire pressure monitoring system and Adaptive Rear Assist as standard equipment, along with reorganized Convenience and Driver Assistance packages. The A6 now includes a heated steering wheel and surround-view camera system as standard features, both previously optional.
Additionally, the A6 Sportback e-tron and Q6 e-tron families, built on the Premium Platform Electric architecture, now include standard quattro all-wheel drive along with a refreshed Audi MMI interface, smarter one-pedal regenerative braking, and an expanded AI voice assistant. Every EV carries the same three-year Audi Signature Care coverage as the rest of the lineup.
Premium audio and lighting updates
Most 2027 models with Bang & Olufsen or SONOS audio systems, excluding the e-tron GT, Q8, and A8, now include Sound Enhancement PLUS, which, according to Audi, improves bass response, restores lost frequencies, and automatically adjusts volume across media sources. Bang & Olufsen models also gain Virtual Rooms, which shapes cabin acoustics to mimic concert halls and other venues. Several models add digital OLED taillights and Matrix design LED headlights with additional daytime running light signatures.
Audi said additional 2027 model announcements will follow in the coming weeks. Destination and delivery charges remain $1,295 across the lineup.
2027 Audi pricing at a glance
- Q3: starting at $44,400
- A5: starting at $50,400
- S5: starting at $63,600
- A6: starting at $64,900
- A6 Sportback e-tron: starting at $66,700 (quattro from $68,700)
- S6 Sportback e-tron: starting at $79,600
- Q6 e-tron quattro SUV: starting at $64,500
- SQ6 e-tron SUV: starting at $73,200
- Q6 Sportback e-tron: starting at $68,300
- SQ6 Sportback e-tron: starting at $75,600
- Q8: starting at $76,900 (up to $139,700 for the range-topping variant)
- A8 L: $95,100
- S8: $130,000
- RS e-tron GT: $170,500
