Aston Martin

Ultra-luxury vehicle maker Aston Martin is changing its global marketing campaign to drive growth among new audiences, according to a recent press release. The rebranding includes an updated version of Aston Martin’s famous wings. The new design is hand-crafted by artisans and will be included on the automaker’s next generation of sports vehicles.

Head of Global Marketing and Communications Renato Bisignani stated, “Retaining the elegance and sophistication that our brand and products are revered for worldwide, this emotionally led creative direction dials up the bolder, edgier, and more intense characteristics that have always underscored Aston Martin.”

Three new models, the DBX707, V12 Vantage, and the Aston Martin Valkyrie, are coming soon as part of the company’s rebranding.

Not only is the verbal expression of the company changing, but so are the iconic wings, which have become a symbol for Aston Martin since the beginning. To celebrate the 100th anniversary of the brand’s first Grand Prix entry, the car company will race with a vehicle inspired by its first entry, featuring the new wings.

A short film will showcase five of Aston Martin’s current high-performance production models that display the driver’s heart rate while using the impressive cars.

Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin, has stated the company hopes to design and create a beautiful but emotionally appealing brand in every object and production they undertake.


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