If you are wondering if you need a marketing audit, you probably do. When you are starting to see less revenue coming from your existing marketing strategies, it is best...
Opportunity #1 – Bring your own business
To be successful for a long period of time you must create lead generation marketing. Lead generation equals dollar creation. Many dealerships are not...
Attending conferences seems to be a way of life in the car business. We are all striving for that next cutting-edge strategy that will give us the advantage over our...
A hotly contested practice in the retail automotive industry is stair step programs. Often called something more glamorous or cerebral such as Ford’s “Volume Growth Bonus Program”, it is essentially...
The automotive industry is jam-packed with data that allows dealerships to continue on improving. However, there can be a number of situations when the data that is being collected is...
If your fixed-ops doesn’t have its own marketing budget, then shame on you! Far too many dealers treat fixed-ops as an afterthought, content to spend unconscionable amounts of money on...
While 67% of the U.S. workforce would be open to a new career opportunity, only 1% of the workforce would even consider working for an automotive dealership, according to recent...
Transparency, customer-centric: they’re buzzwords that are so overused they are becoming cliché. In the retail automotive environment, there’s still plenty of room for transparency and a customer-centric experience to be...
Sparring technology providers makes the blockchain opportunity less clear
You’ve heard all the hoopla about cryptocurrency values — the currency you can’t touch. It’s all very confusing and exciting – and...
There are 2 primary emotions that inspire people to follow a leader: Fear and Love. Fear will usually yield immediate results, but the results are often short-lived. Leadership is most...