For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru owners who are trading in or...
As an automotive marketer, you’re putting valuable time and money into your Facebook advertising strategy. That’s why it’s so important for your ads to be seen by the right audience.
While...
The type of culture your organization demonstrates every day - behaviors, actions, decisions - has an impact on employee motivation, customer satisfaction, productivity, performance, and retention.
Companies have a culture, whether...
A new report by Deloitte Insights has been released that delves into the long-term effects that the novel coronavirus pandemic may have on the automotive industry. The report titled “How...
When Congress returns on July 20th, Mitch McConnell expects that a new COVID-19 stimulus package will be on the agenda. The Senate Majority Leader made the comments regarding a rescue...
I adjust my new selfie light-ring (a Best Seller on Amazon), check to make sure my high-quality podcast mic volume is good, change my virtual background to set the stage,...
Effective September 1st, GM North America is shuffling the leadership deck. Steve Carlisle is to become the executive vice president and President of GM North America. As a career General...
How do you expand the reach of your dealership's brand? In today's world of uncertainty, it has become crucial to tighten your marketing strategies to reach new customers. The question...
FORT LAUDERDALE, Fla., July 14, 2020 -- AutoNation, Inc., America's largest and most recognized automotive retailer, today announced that the Company and its Board of Directors have entered into a...
Antimicrobial treatments have been around for a while. Dealers are applying an interior protection, either wet or electrostatic, making the surfaces hostile to bacteria and viruses. It used to be...