Today on CBTNews.com – May 22nd, 2018:
Auto Dealer Live – Marketing and Used Vehicles
Linking the automotive industry together allows the community to better share news, practices and everything in-between. Helping to take that connectivity and knowledge to new highest while providing helpful content to all automotive professionals across the nation via an online platform and podcast is David Villa and David Cribbs of Auto Dealer Live. Watch Now
Educate Your Buyers in F&I and Watch Profits Grow
Car buyers span generations and yet there are huge disparities in how much knowledge each generation has with regard to how financing a car actually works. Good news, though, as there are ways to keep your dealership profitable AND help provide valuable education to buyers to help earn their trust. A recent study conducted by Instamotor uncovered some interesting findings about the state of F&I education among car buyers, shedding light on the how much different generations of car buyers know and understand about the process. Read More
Online Financing – Why Customers Like it, and Why They Reward Dealerships When They Get It
It doesn’t take a survey to prove that today’s consumers want to do everything online. From food to furniture, houses and cars, shoppers like the empowerment that comes from the online marketplace. That’s increasingly true for car loans. As the head of an online financing company, I see it every day through our business. The question isn’t whether consumers want to shop for a loan online, but what the impact of that preference is, not only on the customer but on their view of the dealership. Read More
