On today’s CBT Newscast for Thursday, January 18th, 2018:
Why this is the year of one particular vehicle
“Help me, help you.” A phrase someone uses when asking for someone’s help in order to benefit both parties. So let’s say that in order for your dealership to improve on handling inventory in 2018, you would ask your automaker to help you. Michelle Krebs, Director of Automotive Relations with Cox Automotive, says that’s essentially what dealers did in 2017 and automakers listened. Watch Now
Find out how he sold 1,582 vehicles in one year
Joe Girard sold 1,425 auto units in 1973. That record has stood almost 45 years, until 2017. Ali Reda, a salesperson with Les Stanford Chevrolet in Dearborn, Michigan, sold 1,582 units. Of course, the first question many people ask is, “how do you sell that many vehicles?” Ali credits several aspects of his career, including making the process about relationships and “not selling.”
Despite the internet’s impact, dealers are still crucial part of vehicle purchase
In a recent article regarding the J.D. Power U.S. Satisfaction Index Study, it was shown that when it comes to the car buying experience, the personal touches still matter. In fact, according to Joseph Dobrian, business journalist and contributor to J.D. Power, of the more than 28,000 people surveyed, many emphasized a need to feel special by the dealership. Watch Now
