On today’s CBT Newscast for Monday, December 18th, 2017:
Selling Quality Inventory by Increasing Your Consumer Reach
According to Andy MacLeay, Director of Digital Marketing with Dealer.com, eliminating quality inventory on your lot might mean finding an effective marketing campaign that un-limits your dealership’s consumer reach. Watch Now
Why is one of the largest automakers behind on EVs?
20 years ago, Toyota broke ground with the Prius Hybrid. It’s Asia’s biggest carmaker, has 1,500 dealerships in the U.S., it’s consistently ranked globally in the top three in sales, and breaks its own records year after year. According to Forbes, however, the automaker finds itself racing to catch up on electric vehicles. While companies like GM are going all-electric across their entire lineup, Toyota’s President, Akio Toyoda, says the automaker is “trying to focus on what the customer wants” instead. Read More
Study: Car shoppers still find printed brochures helpful
If we walked into your showroom right now, would we see brochures on any counters, tables, or desks? A new auto marketing study by Latcha and Associates reveals that 90% of car shoppers still find printed brochures helpful in the decision-making process. It was also found that high-volume dealers are more likely to see the value of printed brochures and, according to shoppers, printed brochures offer benefits that cannot be matched by online resources. Read More
