Bill Wittenmyer: What works best: Human connection or technology?

There has always been a battle between what still works when it comes to the car buying process. Some say the way you greet customers makes a huge difference, as well as writing thank you cards, shaking hands with customers, having face-to-face interactions, calling, and leaving voicemails. Others believe texting, adding video to email, using tablets, and other technical capabilities work better. We asked Bill Wittenmyer, partner with ELEAD1, about his thoughts on what works best.