On today’s CBT Newscast for Tuesday, October 24th, 2017:
How to digitally market to the right people
For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted more specifically. Jason Ezell, VP of Product with Force Marketing, says that instead of wasting your digital ad spend on advertising to people who aren’t even looking for a vehicle, dealers can use audience-based marketing. Watch Now
Mary Barra Discusses GM’s Role With Autonomous Driving | MPW 2017
At a recent event for Fortune’s 2017 Most Power Women Summit, GM CEO Mary Barra was asked if Tesla’s stock was overrated. She didn’t answer, but did say this when asked about the pros of being an established company that makes electric and autonomous vehicles, as opposed to others. Watch Now
Cars That Go the Distance: Consumer Reports Car Reliability Survey 2017
In the latest Consumer Reports Car Reliability Survey, respondents were asked to identify problems they have experienced with their cars in a 12-month period. The survey revealed that infotainment systems are a big trouble spot in new or newly redesigned models. From the data collected on 640,000 vehicles, the survey also showed that owners of first-year models had twice as many complaints about in-car electronics as owners of models that had no major changes.
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