On the Dash:
- Lucid is offering a $7,500 lease credit for Gravity SUVs to customers who order before Sept. 30 and take delivery by year-end.
- The Gravity SUV is pivotal to Lucid’s growth as the company’s first SUV in the U.S. market.
- Lucid recently lowered its 2025 production forecast to 18,000–20,000 units.
Lucid Motors announced that it will offer a $7,500 credit for Gravity SUV leases. The new incentive, called the Lucid Advantage Credit, will be offered through the end of the year and allows customers to continue to benefit from a discount after the federal tax incentive expires on Sept. 30.
The offer is available for qualifying lessees who order a Gravity SUV before the end of September and sign a lease between Oct. 1 and Dec. 31. The benefit also covers existing qualifying customers.
“We know the $7,500 Electric Vehicle Credit has been an important consideration for drivers the last several years, helping make electric vehicles and their benefits more accessible for a broader range of drivers,” Lucid’s VP of Revenue, Erwin Raphael, wrote in a statement. “I’ve seen firsthand how it’s played a meaningful role in encouraging people to make the switch to an electric vehicle.”
As the SUV segment continues to dominate the U.S. auto market, the success of the Gravity— Lucid’s first and only SUV—is pivotal to the company’s growth strategy and is expected to expand Lucid’s customer base and market share significantly.
By maintaining customer incentives even after the federal tax credit expires, Lucid is keeping prospective buyers engaged, ensuring those unable to take delivery before Sept. 30 remain committed.
The California-based EV maker posted its sixth consecutive month of record deliveries, but fell short of Wall Street’s quarterly projections. It also slightly lowered its 2025 production forecast to 18,000–20,000 units from the original 20,000.
