TSLA339.300-2.97%
GM84.370-2.4%
F14.050-0.32%
RIVN14.870-0.49%
CYD46.4301.19%
HMC31.9000.32%
TM189.180-1.93%
CVNA70.110-5.48%
PAG217.950-1.9%
LAD369.520-8.03%
AN204.960-4.45%
GPI259.680-4.27%
ABG208.540-2.12%
SAH80.260-0.57%
TSLA339.300-2.97%
GM84.370-2.4%
F14.050-0.32%
RIVN14.870-0.49%
CYD46.4301.19%
HMC31.9000.32%
TM189.180-1.93%
CVNA70.110-5.48%
PAG217.950-1.9%
LAD369.520-8.03%
AN204.960-4.45%
GPI259.680-4.27%
ABG208.540-2.12%
SAH80.260-0.57%
TSLA339.300-2.97%
GM84.370-2.4%
F14.050-0.32%
RIVN14.870-0.49%
CYD46.4301.19%
HMC31.9000.32%
TM189.180-1.93%
CVNA70.110-5.48%
PAG217.950-1.9%
LAD369.520-8.03%
AN204.960-4.45%
GPI259.680-4.27%
ABG208.540-2.12%
SAH80.260-0.57%

Ram rolls out industry-leading 10-year truck warranty

The new limited powertrain warranty is designed to align with buyer financing trends and enhance brand loyalty.
Ram is launching a 10-year/100,000-mile limited powertrain warranty for its 2026 model-year trucks and vans.

Ram is launching a 10-year/100,000-mile limited powertrain warranty for its 2026 model-year trucks and vans, making it the best in the full-size truck segment, the company announced this week. The new warranty applies to gas-powered models sold in the United States, excluding battery-electric vehicles and fleet sales.

The coverage includes major components such as the engine, transmission, transfer case, driveshafts, differentials, and axles. It is available to original owners who purchase or lease through retail or business channels.

Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox.

“Everything is more expensive, and trucks are certainly no exception,” said Ram CEO Tim Kuniskis in the company’s recent press release. “Truck buyers are financing purchases for longer periods of time, with nearly 80% of new truck loans exceeding five years. Our customers are making a long-term investment in Ram, and with America’s best full-size truck limited powertrain warranty, Ram is making a stronger and longer commitment to our customers.”

The warranty initiative is part of Ram’s 18-month turnaround strategy and includes 25 product announcements. Ram is also launching this initiative to regain market share after experiencing a 38% sales drop since 2019. Kuniskis indicated that if customers respond positively, they may extend the warranty beyond 2026.

Ram’s move comes as longer vehicle loan terms have become the norm. Edmunds reports nearly 20% of new car loans are now 84 months, while over two-thirds fall between 60 and 75 months.

Although some automakers, like Kia, offer similar warranties, this unprecedented offer stands out in the full-size truck segment. Ford, GM, and Toyota currently dominate this market, providing five-year/60,000-mile powertrain coverage on their comparable models.

In addition to the warranty, Ram has refreshed its light-duty and heavy-duty pickups for 2025, introduced new sport truck variants, such as the Ram 1500 RHO, and updated its 2025 Chassis Cab line to support commercial buyers and upfitters.

Backed by Stellantis’ Pro One commercial vehicle organization, Ram continues to focus on product strength, commercial capability, and electrification to remain competitive in a shifting truck market.

Read More
More from Articles
NIADA to bring independent dealers to Capitol Hill for 12th annual National Policy Conference

NIADA to bring independent dealers to Capitol Hill for 12th annual National Policy Conference

- August 17, 2026
ARLINGTON, Texas — The National Independent Automobile Dealers Association (NIADA) will host its 12th Annual National Policy Conference September 28-29, 2026, at the Willard InterContinental in Washington, D.C., bringing independent...
Why dealership compliance has to start before the deal, not after

Why dealership compliance has to start before the deal, not after

Compliance is now a daily operating issue, not a once-a-year task  Regulatory pressure on automotive retail is not slowing down. The FTC and state agencies are watching F&I more closely, and...
Ourisman Cars acquires Toyota dealership in North Carolina

Ourisman Cars acquires Toyota dealership in North Carolina

- August 17, 2026
Ourisman Cars has acquired Toyota of Roanoke Rapids, North Carolina, from Barnes Crossing Auto Group. The transaction closed August 3, with the dealership renamed Ourisman Toyota 95. The acquisition gives...
Ford, GM clash over trade policies as Detroit rivalry heats up

Ford, GM clash over trade policies as Detroit rivalry heats up

- August 17, 2026
On the Dash: Tariff changes could affect vehicle pricing, incentives and model profitability across competing brands. Ford and GM’s different supply chains could create uneven cost pressures across their vehicle...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.