Joining us here at the 2025 NADA Show in New Orleans, John Fitzpatrick, CEO of Force Marketing, discusses how the latest trends in data and technology are transforming the auto industry. With a packed booth and an array of innovative marketing solutions, John shares valuable insights on how dealerships can enhance customer retention, make smarter marketing investments, and leverage technology to drive growth in today’s competitive market.
Key Takeaways
- During the conversation, John Fitzpatrick explains that dealers are increasingly looking to trusted partners to help optimize their operations, especially in areas like after-sales and customer retention. Force Marketing’s data-driven solutions allow dealerships to follow customers through their entire journey, increasing the likelihood of repeat business and higher lifetime value.
- He notes the importance of connecting marketing data with CRMs to ensure the most accurate, real-time information for decision-making. Through strategic partnerships with companies like automotiveMastermind and Four Eyes, Force Marketing is helping dealers harness valuable data to improve advertising efficiency and overall performance.
- Nevertheless, John Fitzpatrick stresses that dealerships should view marketing not as an expense but as a key investment in their future growth. By leveraging tech-enabled marketing solutions, Force Marketing helps dealers maximize the return on their marketing dollars, ensuring they’re well-positioned for continued success as the industry evolves.
Catch all of CBT News’ coverage of the 2025 NADA Show here.
