At the 2025 NADA Show in New Orleans, Amberly Allen, Founder and Managing Partner of Dealer Merchant Services, sat down with CBT News anchor Jim Fitzpatrick to discuss how her company helps dealers improve their bottom line without selling another car or servicing another vehicle. Known for their innovative and compliant payment solutions, Dealer Merchant Services has become a trusted partner for nearly 900 dealerships across the country, saving them millions while simplifying compliance complexities.
Key Takeaways:
- Amberly Allen highlighted Dealer Merchant Services’ focus on helping dealerships implement compliant surcharge programs, ensuring adherence to state and card brand regulations while passing along credit card fees to customers.
- Dealers have saved over $47 million collectively since the program’s inception, with individual dealer groups achieving seven-figure savings by eliminating hidden fees and increasing payment transparency.
- Unlike generic processors, Dealer Merchant Services specializes in automotive payments. It provides a white-glove service tailored to dealerships, including training, compliance support, and personalized account management.
Catch all of CBT News’ coverage of the 2025 NADA Show here.
