As we gear up for this year’s NADA Show, excitement is building around the innovations set to shape the industry. Brad Title, President and Founder of Gubagoo, joins us on today’s episode of Driving Solutions to discuss the debut of Curator—a unified intelligence engine poised to revolutionize the way dealerships harness customer data.
Title joins us to reveal the groundbreaking features of Curator, Gubagoo’s new Customer Data Platform (CDP) set to debut at the 2025 NADA show. Curator is described as a “recipe” of various solutions, designed not just as a marketing tool but as a comprehensive platform to give dealers access to enhanced first-party data that improves audience targeting, strengthens customer relationships, and boosts marketing performance.
In addition, Title explains that Curator provides real-time integration with CRM, DMS, and other dealer tools, making it easier to follow up with customers using highly relevant, actionable data. Unlike traditional CDPs, which focus primarily on marketing, Curator functions as a unified intelligence engine, unifying customer profiles across different data silos. This unification enables dealerships to make more informed decisions, reactivate customers, and pinpoint weaknesses in their marketing strategies.
The platform also uses AI to predict consumer intent, identifying leads before customers even reach out or submit forms. Tidal emphasized that this AI-powered feature is a critical game-changer, allowing sales teams to engage prospects based on their behavior, such as vehicle views or recent page visits, ensuring timely and targeted interactions.
Curator’s release comes at a time when the industry is increasingly recognizing the value of integrating multiple systems to improve customer engagement. By breaking down data silos and optimizing the use of first-party data, Curator empowers dealers to make smarter decisions, drive sales, and improve operational efficiency.
"Curator is not only a CDP that's direct to dealers, but it's what I like to refer to as a recipe of various pieces of the solution that would allow or dealers to not only use the tool as an open marketing solution, but really to be able to inject more first-party data to give their tool more horsepower."– Brad Title
