To empower its dealers to sell more electric vehicles (EVs), Chevrolet is introducing a new training program called “The Chevrolet Experience” in five cities. This in-person training program is designed to provide dealership staff with a comprehensive understanding of EVs, enabling them to better educate and assist customers. Participating in this program will give staff the knowledge and skills needed to boost their EV sales.
The program will delve into various EV topics, such as battery range, vehicle value, and charging infrastructure. It will also offer hands-on driving experiences with Chevrolet and competitor EVs, providing staff with firsthand knowledge and confidence in selling EVs.
Dealers’ enthusiastic reception of the training program reflects the growing demand for EV expertise, allowing sales teams to sell more confidently. Most importantly, there has been a positive correlation between training and increased EV sales within dealerships, which confirms the program’s effectiveness. Confidence has surged, on average, 48% amongst dealership teams that have already completed the program. Employees have expressed that their understanding of EVs aligns well with their knowledge of gas vehicles.
This training program embodies Chevrolet’s dedication to assisting dealers and customers in moving toward an electrified future. By providing comprehensive resources, tools, and knowledge, Chevy’s proactive actions ensure that dealers are well-equipped to meet the growing demand for electric vehicles. This initiative focuses on enhancing product understanding and customer service and emphasizes the importance of sustainability and innovation in the automotive industry.
