Today, we’re thrilled to welcome Nathanael Greklek, the chief of branding for Mohawk Auto Group, one of this year’s 40 Under 40 recipients. This award recognizes excellence, passion, and success in today’s retail automotive professionals. Greklek has built a powerful social media presence for the company, earning him a well-deserved spot in this prestigious group.
In his role, Greklek oversees all content creation and marketing strategies for the dealership, focusing on engaging customers through dynamic social media platforms. He explains that his team handles nearly all of the dealership’s content, from videos to posts, ensuring that Mohawk Auto Group’s voice consistently aligns with customer expectations.
One of Greklek’s proudest accomplishments is revolutionizing the way dealerships use social media. When he started, this role didn’t even exist. He crafted the position of Chief Digital Branding Leader, recognizing the need for dealerships to display their personalities, not just their vehicles. By putting a face to the name of Mohawk Auto Group, Greklek helped break down the stereotypical image of car salespeople, showing consumers that the dealership’s staff is approachable, knowledgeable, and customer-focused.
Looking ahead, Greklek sees himself continuing to innovate within the automotive marketing space. He aims to expand his expertise into a full-spectrum omnichannel approach, where brand, customer experience, and marketing all come together seamlessly. Greklek’s passion for social media and content creation is evident, and he’s eager to continue leading Mohawk Auto Group to new heights in the ever-evolving world of digital marketing.
