Top stories
UAW faces a setback in Trump’s victory, undermining efforts to rebuild political influence. Read More
Stellantis will lay off 1,100 workers at Ohio Jeep plant amid sales struggles. Read More
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Nissan cut 9,000 jobs and 20% of global production capacity amid restructuring efforts. Read More
Featured Interview
Boost your dealership’s marketing potential by cleaning up dirty data – Brooke Furniss | BZ Consultants Group
In today’s episode of Inside Automotive, Brooke Furniss, Founder of BZ Consultants Group and host of the Facts Not Feelings podcast, joins us to discuss why cleaning up your dirty data is critical to step up your marketing game and strategies for doing so. Watch the full segment here.
Colin Carrasquillo’s guide to enhancing dealership performance via targeted marketing
In a hyper-competitive automotive sales environment, the power of first-party data cannot be overstated. Colin Carrasquillo, Digital Marketing Director of the Nielsen Automotive Group, dives deep into the essentials of managing, cleaning, and activating this valuable data for optimal marketing outcomes. In this episode of Marketing Matters, Carrasquillo offers practical insights that help dealers refine their marketing strategies and reach more qualified customers. Watch the full segment here.
