Inside Automotive
Optimizing GA4 to power dealership marketing — Brooke Furniss | BZ Consultants Group
With the official shutdown of its predecessor last year, Google Analytics 4 (GA4) is now the primary tool for tracking website data and gauging the success of dealership marketing campaigns. However, while Google has advertised updates that would make the new platform a powerhouse, the GA4 rollout has been anything but smooth.
On this episode of Inside Automotive, host Shyann Malone is joined by Brooke Furniss, founder of BZ Consultants Group, an internet marketing agency serving the retail automotive sector. Furniss leverages her extensive experience in the car business to help clients improve the efficiency and effectiveness of their dealership marketing strategies in the digital age. Now, she shares her insights into the impact GA4 is having on the industry, along with helpful tips for using GA4 correctly. Watch the full segment here.
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