Volkswagen Group is bolstering its executive team in the United States to expedite its aggressive growth plan for North America. The group intends to take advantage of the region’s demand for electric vehicles and develop a wide range of products to compete with other manufacturers.
To do this, VW has named Scott Keogh President and CEO of Scout, VW’s new electric truck company. Pablo Di Si will take over as President and CEO of Volkswagen Group of America and CEO of Volkswagen North American Region starting September 1.
Scout will launch EV models in many price ranges for all target demographics. So far, Volkswagen plans to launch over 25 EV models by 2030 and is starting almost immediately with only eight years to go. There is a high demand for electric vehicles, which Volkswagen hopes to meet by locally producing their all-electric ID.4 compact SUV in Chattanooga, Tennessee.
Keogh and Di Si have done a lot to help the company and grow public interest in electric vehicles, which is why they are working together on Scout to electrify the company’s portfolio of cars.
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