Today on CBTNews.com – Wednesday, April 22nd, 2020:
Glenn Pasch on the Need for Dealers to Focus on Digital Retailing
On today’s show, we welcome back CEO of PCG Digital and friend of the network, Glenn Pasch. Jim and Glenn talk about why it’s so important for dealers to use this time to focus on digital retailing, how dealers can keep up with competition like Carvana, and more.
Is It the Time for an Industry Overhaul?
Everyone is on an unexpected and steep learning curve. Responding to an abrupt change in the automotive retail environment is a challenge that dealers are meeting nationwide in varying capacities. Whether it’s embracing at-home test drives or online sales, to service department pick-ups and drop-offs, no one is doing business the way it was six weeks ago. An idea slowly taking hold in the automotive industry is that things will not go back to the way they were very soon – perhaps ever. Read More
Why Did it Take a Pandemic for Dealers to Embrace Digital Retailing?
Recently, I had a conversation with a friend who heads up a large technology firm which provides Digital Retailing software to auto dealerships. He mentioned due to the current situation with the quarantines or stay-at-home orders in some states many dealers have had to shut the sales floor, or even their entire dealership. Despite this, dealers and OEMs are seeing customers researching cars online or reaching out to the dealers who are closed to discuss a certain vehicle. He told me his phones are ringing from dealers who once pushed off the idea of digital retailing in a desperate effort to grab the attention of the shoppers sitting at home. Read More
