Today on CBTNews.com – Tuesday, June 25th, 2019:
How Long Should It Take To Prepare A Sale-Ready Vehicle? – Dennis McGinn, CEO of Rapid Recon
Every dealer knows that the profitability of your used-car inventory largely depends on the speed and efficiency of your reconditioning team. So much so, that NCM has determined that a vehicle depreciates 40 dollars every day it spends in the recon cycle. Joining us today to discuss how you can motivate profitability from vehicle acquisition to retail-ready, is Dennis McGinn, CEO of Rapid Recon. Watch Now
Five Ways Dealerships Can Help Their Communities While Growing Their Brand on Social Media
According to a 2017 Corporate Social Responsibility Study by Cone Communications, 87 percent of respondents said they would purchase a product because a company advocated for an issue they care about. The Harvard Business School also found that employees who have the opportunity to give to charities through their employer are happier than those who do not. According to data, your dealership stands to benefit from doing good. Getting involved with a local charity is a great way to not only help the community but also gain visibility. Read More
How to Bring Authenticity to Automotive Retail Selling
“Authenticity” and “the authentic self” have become buzz words in our society today as a sort of cry for help. A cry for realism. But what does all of this have to do with selling cars? Everything. Sales, as a profession, has been looked down on by many in society for generations. Sales people have often been looked upon as the worst of self-promoters. The “used-car-salesman” stigma comes from a perceived lack of authenticity. Read More
