Today on CBTNews.com – Thursday, September 20th, 2018:
Safeguard Growth and Profitability in Your Dealership By Focusing on Fixed-Ops – Jim Roche
According to a recent report, service departments now comprise 49% of a dealership’s gross profit. CBT News sits down with Jim Roche, VP of marketing and management services for Cox Automotive’s Xtime, to discuss this boost in the industry. Watch Now
Promises and Pitfalls of Migrating Financing Online
You’ve heard the pitches. And it’s true that the technology is impressive. Yet, when digital retailing vendors attempt to sell to dealerships what they pitch as a ‘complete solution,’ they miss some crucial aspects of the typical vehicle transaction. It’s not the technology, nor the intent, but the nature of the business that dictates that there are some elements of the transaction that must take place inside your showroom. Read More
Five Reasons Why CRM Systems are Vital for Your Dealership
Do you remember the last time a potential car buyer came into your dealership and left empty-handed? What was the response of your team? Were they not ready to buy? Was their customer experience lacking? There are many reasons why this could have occurred, but did you know the addition of a customer relationship management system could still turn this customer into a buyer? Read More
