On today’s CBT Newscast for Monday, March 19th, 2018:
Using Your Data Analytics to Promote and Produce Profitable Results
Dave Border, President of Allstate Dealer Services, joins us to discuss various ways you can maximize profits at your dealership. With his experience in property and casualty insurance with an emphasis on the automotive sector, the team at Allstate understand how to bridge the gap to grow leverage within your dealerships using their insight and your data. Watch Now
Augmented Reality App Lets Users Point, Shoot, and Click Vehicles to Reveal Pricing
At the recent SXSW Conference and Festival, Capital One announced an augmented reality feature in its auto navigator app where you point your iPhone directly at a car and the app will display pricing and finance information above the vehicle in real-time. It amde sense to Capital One’s President of Financial Services Sanjiv Yajnik, who said, “Our big insight has been that customers are always shopping, not just when they are about to buy a car.” Read More
J.D. Power: The Key to Increasing Brand Advocacy Lies in Your Service Department
When auto retail studies come out, sometimes the information can benefit certain dealerships in not only their marketing efforts and ideas with brand advocacy, but can motivate a team or teams to continue to improve in certain areas. In the J.D. Power 2018 U.S. Customer Service Index Study, service quality continues to be the main driver of customer satisfaction among individuals who get their vehicles serviced.
