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Incentives and offers blast off this Fourth of July holiday weekend
The Fourth of July is a busy time for dealers. The holiday gives shoppers more time to look for their next car. Automakers are hoping to hit mid-year sales. And...
Massachusetts AG warns dealers on hidden doc fees in vehicle advertising
On the Dash:
Massachusetts now requires all mandatory fees, including doc fees, to be included in advertised vehicle prices.
Separately listing or disclosing doc fees at checkout is considered non-compliant...
Dealers must act on GEO now as AI shifts car-buying behavior
Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
Why inventory, service, and sales can’t operate as separate experiences anymore
For decades, dealerships have been organized around departments. Sales focused on inventory and deals. Service focused on repair orders and retention. Marketing worked within its own systems to drive traffic...
