How texting impacts your dealership – David Schoonover, Automotive CX Summit Speaker

Teenagers do it, college kids do it, maybe even your parents and grandparents do it. Texting is a popular way of communicating and in most cases, the most efficient way to communicate. David Schoonover, Head of Digital with Kia Motors America, was asked by CBT’s Jim Fitzpatrick why some dealers still don’t partake in texting with customers. David and Jim also discussed things that dealers should focus on, never forgetting your PPC, making sure your website is built to bring customers in and Facebook marketing strategy.