Pete MacInnis: What’s holding back dealers from digital retailing

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Back in August of this year, eLend Solutions conducted a survey showing a big disconnect between how progressive dealers think they are and the extent to which they are actually implementing digital retailing. 68% of the dealers said the top benefit to digital retailing is shorter transaction times. We asked Pete MacInnis, CEO and Founder of eLend Solutions, if that’s the case, then why are dealers only taking an incremental approach to digital retailing.

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