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Inside Automotive Simplifying the automotive industry toolkit — Brian MacDonald | CDK Global The automotive industry has spent the last few years navigating a tumultuous economy...

Merchandising is a crucial component of any retail operation, especially in the age of digital commerce, where customers often have little to no access...

One of the biggest trends taking root throughout the retail automotive industry is prioritizing and enhancing the customer experience. For so long, price was...

Today's dealers are faced with perplexing operational challenges, yet technology remains the one factor that has managed to bridge the "perfect storm" of artificial...

Auto Marketing Now The importance of proper "hygiene" when using customer data platforms — Brian Pasch Customer data platforms (CDP) have quickly become an important part...

Consumer preferences have evolved rapidly in the retail automotive sector, completely changing how cars are shopped and sold in the last three years alone....

Recruiting and retaining new and capable workers has been an ongoing challenge for dealers due to the low unemployment rates and rising customer demands....

Recently, at the 2023 Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick spoke with Aaron Sheeks, the Chief Executive Officer for PureCars. The pair...

The Germain Motor Co. has been in business since 1947. Today, the company has 19 stores representing 20 brands. The dealer group operates in...

The modern economy is a complex system that requires retailers to be well-versed in marketing technology and data collection. This is especially true for...