Cars.com’s Tony Zolla: How a face-to-face profile rating system improves sales

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Imagine if consumers could take the concept of Fantasy Football and use it for choosing the top salespeople at your dealership. According to Tony Zolla, Chief Product Officer with Cars.com, they can, with what they’re calling “Salesperson Connect.” Profiles of your top salespeople have a rating system, rankings, and reviews and consumers even get to choose an individual salesperson they want to work with at your dealership, thanks to their profiles.

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