Saturday, January 23, 2021
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What makes for a good demo ride?

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This week on Straight Talk with David Lewis David focuses on the demo drive and explains how to best shape that experience to inspire your customers to buy.
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Straight Talk | What You Can Do To Dealership Demeanor

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This week on Straight Talk with David Lewis David explains why customers often come to the dealership with a combative or defensive demeanor, and what you can do to overcome it.
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Straight Talk | How To Deal With Competition In The...

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This week on Straight Talk with David Lewis David discusses how to deal with competition in the auto retail marketplace and how to come out on top.
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Straight Talk | The Close Step

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This week on Straight Talk with David Lewis David Lewis goes overPart 6 of 6 in a series about overcoming objections. David reviews the previous steps and discusses The Close step.
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Straight Talk | Seeking Acknowledgement

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This week on Straight Talk with David Lewis David Lewis goes over Part 5 of 6 in a series about overcoming objections. This week David focuses on seeking acknowledgement.
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Straight Talk | Overcoming Objections

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This week on Straight Talk with David Lewis David Lewis goes over Part 4 of 6 in a series about overcoming objections. This week David discusses The Counter step.
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Straight Talk | The Importance Of Preparation

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This week on Straight Talk with David Lewis David Lewis goes over Part 3 of 6 in David’s series about overcoming customer objections. This week he focuses on the importance of preparation. 
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Straight Talk | How To Show Respect For The Customer’s...

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This week on Straight Talk with David Lewis David Lewis goes over Part 2 of 6 in David’s series about overcoming customer objections. This week he focuses on acknowledging the objection and how to show respect for the customer’s opinion.
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Straight Talk | Objections In The Sales Process

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This week on Straight Talk with David Lewis David Lewis goes over  Part 1 of 6 in a new series about overcoming customer objections in the sales process. 
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Straight Talk | How To Avoid Restructuring A Deal

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This week on Straight Talk with David Lewis David discusses how to avoid restructuring a deal, and if you have to, how to do it without give up all your gross profit.
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