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marketing videos

7 Ways to Create a Trending Marketing Videos

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With the continuous advancement and reliability of social media platforms and online media content, it’s no surprise that video content creation has become the go-to marketing trend as of late. It’s become ingrained in a company’s marketing process, regardless of the industry with the automotive industry being no different. Across all the major social networking […]
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social media

Building a Great Social Media Presence – Snapchat and Instagram

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Social media has become one of the main ways for businesses to promote their products and services. By following this ‘trend’ you can grow your brand, not only by the growth of customers but also brand awareness. However, to be able to grow your company you will need to create an extremely strong audience and […]
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Snapchat

How To Use Snapchat In Your Dealership’s Marketing

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Snapchat, in the world of social media, is relatively new.  Social media in the automotive retail world is also a relatively new idea.  As much of a bad rap as social media has gotten, every tool can be utilized as a benefit.    With the millions of users and the mind-bending amount of other statistics […]
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newscast

Daily Newscast: The secret to Dan Cummins Chevrolet’s Success | How...

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  On today’s CBT Newscast for Thursday, May 11, 2017: Transparency: The secret to Dan Cummings Chevrolet’s success When it comes to leads, a potential car buyer’s first impression often comes form your dealership’s BDC. The speed in which you answer leads is crucial, but the information your BDC gives customers up front is even […]
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Gary Vaynerchuk

Daily Newscast: Gary Vaynerchuk keynote, Are Americans ready for self-driving cars...

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  In today’s CBT Newscast for Friday March 24, 2017: Gary Vaynerchuk, 2017 CBT Conference keynote New York Times bestselling author and social media expert Gary Vaynerchuk joined CBT Automotive Network on Wednesday, March 8th to headline the CBT Conference + Expo. Gary’s presentation, “Jab, Jab, Jab, Right Hook: How to Tell Your Story in […]
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Daily Newscast: Preventing top producers from leaving your dealership

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On Today’s Show, Ford uses Snapchat to launch their new SUV, the right way to follow-up on a lead, and how to prevent your...

Ford uses Snapchat to launch SUV

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It was hard to miss the message behind Ford Motor Co.’s pop-up event in Hollywood on Monday night. The tiny homes, vignette of Venice Beach, signs emblazoned with social media messages, and food stand hosted by the trendy Smorgasburg flea market were all code for “Hey, millennials, this is for you.” And that’s the market—at […]
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