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stress

Does Stress Affect Your Sales Results And How To Overcome It?

In today’s economic environment, there is more pressure than ever on businesses across the industries to succeed, thus making the competition fiercer than ever....
customers

A Multi-Channel Approach to Target Customers

Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection. Rather than viewing these odds...

Five Examples of Excellent Dealership and Automotive Content Marketing

More than ever before, consumers want to feel they have a relationship with companies before they make a purchase. They want to know what...
service department

Training New Recruits in Your Service Department

Recruiting and training service personnel has been a hot topic of conversation in recent years. Attracting and retaining good talent in your service department...
electronic pricing

Pros And Cons Of Electronic Pricing Hang Tags

Question: What do grocery stores and automobile dealerships have in common? Answer: Lots and lots of price tags. And what does that mean for your dealership?...

7 Levels of Sales Persuasion

  On Today’s edition of On the Mark, your host Mark Tewart reviews his 7 levels of persuasion and how they influence your customer. Mark explains...

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Delivery Prospecting Form

On this week's episode of the Tom Stuker Show, Tom goes over the delivery prospecting form and discusses the importance of using this technique...

Preventing Future Problems For Your Customer

On this week's episode of the Weekly Tune-Up, Becky Nixon talks about how a trained auto service technician has the skills and tools to...