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digital retailing

Digital retailing is STILL not plug-and-play

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The adoption of digital retailing tools by dealerships during the pandemic was something to see. We were forced to disrupt our normal business model,...
F&I

A simple shift in wording can bring better closes in F&I

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No one likes being ‘sold’. We all shrink away when we hear something that even remotely sounds like a sales pitch and in F&I, it’s easy to feel like that’s what you must do on every deal. After all, F&I is arguably one of the toughest places to sell ANYTHING at the dealership, and high-pressure […]
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Are you still emailing Millennials?

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  In Today’s Tip of the Day, Brian takes advice from his son on communicating with millennials and how the younger generation prefers to interact. Use this advice in your BDC today.
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