Tag: premium
Colin Carrasquillo: The significance of first party data for marketing teams
Through the end of the year and into 2023, marketing teams must work effectively with dealers to maintain customer engagement. Colin Carrasquillo, the digital...
5 marketing KPIs every car dealer needs to measure and track
The automotive industry is in flux and may be experiencing even more upheaval over the next six months. Small businesses like auto dealerships need...
Why luxury auto dealer Tom Maoli predicts an imminent EV crash
When it pertains to the automotive industry, most believe that dealers are headed in the direction of electric vehicles (EVs). Or at least that...
How to save your customers time at the dealership without compromising...
In 2019, McKinsey said, "The automotive customer experience can often feel outdated and inferior, especially for younger customers, who seem to be losing interest...
Beyond PVR — dig deeper for greater F&I success
What does success look like in the F&I department? How should it be measured? PVR (per vehicle retailed) is currently the most examined metric used...
Bloomberg’s Kevin Tynan on macroeconomic concerns for automotive retailers in 2023
There have been winners, losers, and a lot of discussion surrounding the direct-to-consumer model in retail automotive during 2022. Kevin Tynan, Senior Automotive Analyst...
4 ways to set the first service appointment that customers keep
While the new car buyer is sure to visit your dealership for a warranty repair, fewer are coming back for maintenance. Most customers prefer...
5 sales and marketing books you won’t want to put down
There's nothing like the comfort of curling up with a good book. But, what if enjoying good books was not only a hobby but...
4 best marketing practices to grow electric vehicle sales and interest
Electric vehicle sales are still not as high as ICEs. However, they are growing, especially as more automakers develop their own electric lineups. As...
What do car sales look like in the metaverse?
While the metaverse is intriguing and brands will likely start testing out new virtual spaces, what the technology will look like in just a...
