Monday, January 25, 2021
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Coca-Cola

Pointers in positive messaging from Coca-Cola

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Worldwide beverage brand Coca-Cola was quiet as the coronavirus pandemic raged worldwide. Rather than pushing their product, the global leader cut their ad spend to nil. But the move wasn’t knee-jerk to a problem – rather, it was an act to mobilize and perform acts of service. Angelina Joy, Brand Director at 72andSunny Amsterdam, said […]
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F&I

How F&I Can Benefit from a Little Positivity and a...

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The headlines all throughout the media and even the industry trade publications all seem to be negative when it comes to the state of auto sales. Bad news all the way around. Sales are slow. Wholesale prices have bottomed out in the used car segment. Franchises are running out of inventory because many of the […]
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positivity

Employ the Power of Positivity

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Here’s the deal: negativity isn’t all bad. It’s important to start off acknowledging that because often positivity pieces come off as Polyanaesque sermons delivering sickly sweet doses of inspiration. The truth is, there is a time and place for negative emotions and some times when they can even be, well, positive. For example, one study […]
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