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customer

3 ways to market your parts department

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If you’re CVS, Walmart or Costco, people stop by for random things anytime you’re open. And the traffic is high. But, as a dealership parts department, no one is stopping to walk through your parts to browse the shelves – even if you let them past the counter. Customers don’t need you until they need […]
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ecommerce

Why eCommerce is here to stay post-pandemic

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In 2020 dealers across the country were forced to massively adapt the way they serve their customers. With the rise in safety measures, lockdowns, and broken links in supply chains due to the Covid-19 pandemic, the automotive industry was forced to shift its focus to optimizing every revenue stream that could close the gap on […]
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customer engagement

Four ways to improve customer engagement at your car dealership

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If there’s one thing that dealers have learned in the past 17 months, it’s how to be adaptable. Aside from a select few instances, the business of selling cars was almost exclusively an in-person process, but necessity forced change. Customer engagement no longer was all about booking appointments for face-to-face interaction but required creativity and […]
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california dealers

How California dealers are responding to Volvo’s online sales plan –...

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California is a large market for Volvo here in the U.S. which is why many dealers in the state are up in arms about their latest plans to move EV sales online. Today on CBT News, we’re pleased to welcome Brian Maas, President of the California New Car Dealers Association (CNCDA) to take a closer […]
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Digital retailing - Jay Vijayan

Tekion founder Jay Vijayan discusses the company’s latest partnership with GM

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Tekion is one of many companies that is providing innovations to the DMS landscape. The company recently announced a partnership with General Motors to...
Brian Pasch

Brian Pasch on the benefits of transparency in modern retailing

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Today, we welcome back auto marketing expert Brian Pasch to the show. Pasch is the Founder and CEO of PCG Companies and host of CBT’s monthly series Auto Marketing Now. Pasch has spent many years in the industry, and he is now specifically focused on helping dealers improve their digital retailing and digital marketing strategies.  […]
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websites

J.D. Power Finds Carmaker Websites Perform Well – Why that Affects...

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A recent report from global consumer insights leader J.D. Power has identified high overall satisfaction among car shoppers when utilizing car manufacturer websites. Of the 13,451 shoppers surveyed in April and May of 2020 for the 2020 Manufacturer Website Evaluation Study – Summer, websites for mass market and luxury carmakers were scored based on site […]
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online sales

The Current State of Online Sales: Is This Process Here to...

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COVID-19 has caused many auto dealers to embrace a variety of new processes. From picking up cars for servicing to limiting the number of staff in showrooms, dealers have had to switch gears in how they serve customers. Additionally, auto dealerships were forced to close the showroom to comply with social distancing requirements in many […]
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industry

Is It the Time for an Industry Overhaul?

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Everyone is on an unexpected and steep learning curve. Responding to an abrupt change in the automotive retail environment is a challenge that dealers are meeting nationwide in varying capacities. Whether it’s embracing at-home test drives or online sales, to service department pick-ups and drop-offs, no one is doing business the way it was six […]
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online car sales

Best practices for e-commerce car sales

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Most dealerships understand that much of the car-buying process takes place online. From comparing different makes and models to researching pricing and trade-in values, car shoppers do a lot of homework—ranging from 11 to 17 hours—before they contact a dealership. Not surprisingly, a lot of that research happens on dealership websites, especially as buyers check […]
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