TSLA400.4904.11%
GM79.290-0.29%
F14.0400.08%
RIVN16.5200.26%
CYD48.700-2.35%
HMC26.2600.07%
TM173.9401.17%
CVNA66.5503.69%
PAG175.2003.87%
LAD294.8501.83%
AN188.7402.38%
GPI313.1608.09%
ABG197.0506.92%
SAH80.7302.6%
TSLA400.4904.11%
GM79.290-0.29%
F14.0400.08%
RIVN16.5200.26%
CYD48.700-2.35%
HMC26.2600.07%
TM173.9401.17%
CVNA66.5503.69%
PAG175.2003.87%
LAD294.8501.83%
AN188.7402.38%
GPI313.1608.09%
ABG197.0506.92%
SAH80.7302.6%
TSLA400.4904.11%
GM79.290-0.29%
F14.0400.08%
RIVN16.5200.26%
CYD48.700-2.35%
HMC26.2600.07%
TM173.9401.17%
CVNA66.5503.69%
PAG175.2003.87%
LAD294.8501.83%
AN188.7402.38%
GPI313.1608.09%
ABG197.0506.92%
SAH80.7302.6%


New Car Sales

Dealership’s YouTube

Make Sure Your Dealership’s YouTube Page Offers A Variety Of Videos And Updates Them

- October 19, 2015
Don’t be stale and predictable; make sure to post product, value, salesperson and testimonial videos. BY LAURA MADISON The digital movement has transformed automotive marketing. A shift in how customers research...
Defensiveness With Customers

Avoiding Interactions That Can Lead To Conflict And Defensiveness With Customers

- October 13, 2015
Dropping these five questions and statements from your sales approach is a great start. BY DAVID LEWIS To some in the retail automotive industry, customers with full access to information once...
Phone Leads

Amid The Shift To Digital Marketing, Don’t Lose Sight Of Phone Leads

- October 5, 2015
This remains a critical sales channel, and dealers must still measure and manage it aggressively. BY DAVID GREENE Last year, OEMs and franchised dealers spent a whopping $6 billion combined on...

September 2015 Sales Numbers

- October 1, 2015
Corinne Lillis and Joe Gumm give you a look at the September 2015 sales numbers. The September 2015 sales totals are: Fiat Chrysler: +13.6% Chrysler: -5.3% Jeep: +39.8% Dodge: +2.6% Fiat:...

How carrying around a notecard can improve your selling

- September 28, 2015
The month of September is almost completed. Maybe you've done well, or maybe you're an 8-car guy and you're looking forward to turning things around for October. Well, you might...
annual training calender

Create An Annual Training Calendar To Plan, Manage And Track Your Dealership’s Investment

- September 24, 2015
Development of a calendar for 2016 should be starting within a few weeks. BY TOM KUKLA It’s Sept. 1, your first day on the job as HR director at the county’s largest...
Dealership Follow-Up

Fundamental Approach To Dealership Follow-Up

- September 17, 2015
Avoid the tendency by dealers to believe lessons are automatically absorbed; plan for successful implementation instead. BY GLENN PASCH The dealership’s day began with a quick sales meeting. Twelve salespeople and...
customer’s trade-in

Stop Waiting Until Negotiating Price To Discuss A customer’s trade-in

- September 16, 2015
Addressing the customer’s trade-in before looking at a new car makes strategic sense, for a lot of reasons. BY MARK TEWART There is a lot of talk in our industry today about speeding...

Is your dealership relying on internet leads alone?

- September 14, 2015
What has the lowest percentage of engagement and conversion of virtually any form of communication? If you guessed emails, you would be correct. In fact, the average email open rate...
small BDC team

Failure To Properly Handle Inbound Service Calls Hamstrings Service Departments

- September 14, 2015
Start with a small BDC team and take other steps to catch all customer phone calls. BY BILL WITTENMYER During several of my recent speaking engagements, much debate has arisen over...