Emotion and logic play a major role in the buying decision. Mark breaks down how the two must combine to complete the essential customer experience process.
Also on today’s show:
- Coach’s...
Google’s VP of Automotive talks about online shopping trends
Customers demand this vehicle. Are you giving it to them?
WardsAuto: What your dealership should focus on now in 2017
We all know the foundation for a great Service, Parts or Body Shop department or any venture really, is excellent employees. But if you are reading this, you’re a Parts,...
Analyst: What your dealership should focus on the rest of 2017
5 ways to keep the business of CPO customers
There's the road to the sale, but is there a road to...
“Some folks might think that the phrase “micro-moments” is just some buzzword that’ll fade into the background, but that isn’t the case at all.”
Micro-moments are becoming a crucial part of...